Tuesday, December 30, 2014

The Language Game


The debate over language is one that doesn’t seem to have an end in sight. The current curriculum has mandatory a National language, Regional language, and a Global language. But what we are failing to focus on is that, the higher we climb the ladder of education, the importance of language diminishes.

Language is essential to communicate an idea, to broker a deal, or to bring a change. Apart from technical skills and multiple degrees, communicating fluently is not only essential but imperative. But this thinking takes a backseat in our syllabus as we pursue a graduate or post-graduate course.

Language is either made optional or not included in the studies. Currently, we hear about huge gaps in industry wants and students’ capabilities and one of the causes is language abilities. Students are unable to form correct, cohesive sentences, verbally or written, in either the national, regional, or global language. Performances in interviews or group discussions are dismal.

                    
It is important that we continue to refine ourselves by improving our current language skills and adding to our repertoire, by learning more languages.


For example, if you are part of IT industry, BPO, or KPO, then you are aware that most of the companies are situated in Bangalore, Hyderabad, and Pune. Most of the clientele are US and UK-based companies. So it is a necessity to learn the language of the customer and vendors/support staff who are residents of one of these places.

Similarly, if you are a part of the luxury retail segment, then learning a European language is an added advantage (most luxury retail brands are European based). Also the stores are either opened in Delhi or one of the metropolitan cities. Most of the clients communicate in English, so it is a must for store executives and managers to be fluent or proficient in it.

As a part of the hospitality industry, based on the location of your hotels/restaurant and your customer type (foreign or national), the staff should be able to communicate in the specific language. If you visit Goa, even a street vendor speaks in English as most of the tourists are foreigners.

Manufacturing facilities around the world have shifted their base to China or source their items from China so it is imperative for a purchase person to learn this language. As the whole world is shifting its focus on BRICS, specifically in India and China, learning the language is definitely beneficial for a career. As a part of the Social Service industry, it is important for you to know at least one language of each zone whose characters are similar to those of the other languages.

Most of the times, our level of comfort level is highest when we communicate in our mother tongue. We subconsciously feel more satiated to talk in our mother tongue or when we know our colleagues/ friends understand this language.

Movies like Lagaan, Kites, Chennai Express depict the barrier in communication if you do not know the language or have to depend on translators. Even actors are learning different languages to bring more sincerity in their roles.  Our movie industry has changed and dubs movie into different languages to reach wider audiences. Subtitles could have worked but they do not inculcate the same emotions or expressions.

It is time for students, institutions, and the Government to drop their proclivities and create a curriculum which focuses on languages, and effective communication based on the industry type.


- JZ is a volunteer with CACR, A education start-up working on the problems of child rights,education, and health. Website: www.ngocacr.com 
facebook.com/CitizensAssociationForChildRights

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